Recap from my last blog post: In Nudge, Richard J. Thaler and Cass R. Sunstein essentially posit that there is no such thing as a neutral design, that “everything matters” and that we cannot avoid influencing others decisions. Due to this reality, they propose nudging. What’s a nudge? A way to affect people’s choices toward better outcomes without removing any …
Nudge: Be a Choice Architect
Most people know this, but the major grocery stores you go to are all designed intentionally to get you to stay longer and buy more. From the most common items being put in the back (they love putting milk in the back) to the irresistible junk food at checkout (grab a salacious tabloid while you’re there). Foods put at eye …